Tag: Email Marketing

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“Relevance,” “subscriber preferences,” and “preference centers” are concepts that subtly remind us that we must have options for subscribers to our email campaigns. Leaving these strict marketing terms, the options are highly effective in attracting and retaining subscribers . Have you thought about how it can help you to know the preferences of the readers of your […]
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The number of subscribers who read their emails from mobile devices is increasing . The sale of smartphones is increasing, and this has a direct impact on the number of people who interact with them on a daily basis. Currently, the challenge lies in creating designs that are effective and profitable for both users who view our communications from mobile devices […]
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If we want to determine the effectiveness of our Email Marketing Campaigns and optimize them, the measurement of results is an essential task. One of the best ways to get feedback about how Subscribers interact with the parts we send is through the CTR and the CTOR . Let’s see what they are about! The Click Through Rate (CTR) is an index that represents the number of Subscribers that clicked […]
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