Author: zenkyuhub

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“Relevance,” “subscriber preferences,” and “preference centers” are concepts that subtly remind us that we must have options for subscribers to our email campaigns. Leaving these strict marketing terms, the options are highly effective in attracting and retaining subscribers . Have you thought about how it can help you to know the preferences of the readers of your […]
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During 2017 we witnessed several impressive events. Search engine results pages incorporated into social channels; Microsoft bought Skype, Google+ emerged as a strong competitor of Facebook; and advertising on both Facebook and Twitter soared. In addition the use of mobile devices grew and will continue to grow strongly. However, the most significant change of last year was the advance […]
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