However, we continue to listen to certain theories and comments, many of them old, moving away completely from Google’s guidelines. So we are going to clarify some myths that we hear in our day to day.
MYTH 1: OPTIMIZING KEYWORDS IS THE KEY TO SEO
The optimization of keywords is no longer the most important thing to position in SEO. Although we do agree that we should not forget what the user is looking for based on some keywords.
However, now we do not try to appear in Google for a particular keyword, but for a search intention ; that is, the goal of SEO today is to identify the user’s need and solve it in the best way possible.
MYTH 2: THE KEYWORDS MUST EXACTLY MATCH THE SEARCH
Another myth that we would like to clarify is that we should not continually repeat the same keyword throughout a text. If you do this you will be overpopulating your content, it is what is called keyword suffing , and Google considers it as bad practice in SEO positioning.
As for titles, the same thing happens. Try to have a title that is brief, meaningful and at the same time descriptive.
As we said before, Google shows results based on the intentions of users. It is able to identify synonyms and show the same results for searches that look totally different.
Therefore, when you write, do not think so much about the search engine and think more about your users. Take care of having attractive and useful content.
MYTH 3: HAVING A SECURE SITE (HTTPS) DOES NOT MATTER IN SEO
If you have noticed, there are websites that start with “http” and others by “https”. The letter “s”, at the end, indicates that the web page is encrypted; that is, it is more secure when hackers attempt to access it.
In August 2014, Google announced that having a website on https was a good sign that That is, if your web page is still in http will continue to position, although it may be affected in some results of the search engine.
It is also true that this change in algorithm has affected less than 1% of search results ; So do not panic if your page is still on http. There are far more important factors than this, such as the quality of your content.
MYTH 4: THE MORE PAGES MY WEB HAS THE BETTER
There are still people who think that the more pages a web has the better it positions. Be sure to prioritize quality versus quantity. Having too much content, especially if it is not useful to the user, does not help your positioning.
Keep in mind that not all the content we publish is indexed; and from which it is indexed, not everything appears in search results, and the one that appears in search results does not all attract quality traffic.
Therefore, we repeat the same thing: prioritize the quality of your content versus quantity . Since the Panda update, Google identifies when content is of quality or not.
MYTH 5: AVOID DUPLICATE CONTENT IF YOU DO NOT WANT TO BE PENALIZED BY GOOGLE
If you have noticed, many people use the expression “be penalized by Google”. And, truthfully, it is not so easy for the great search engine to punish a web by eliminating it from its indexes of results.
Only when there is a malpractice intended to deceive or force the search results will be when they are more likely to suffer a penalty. The pages that are most penalized are those that make spam, cloaking …
That is why this myth is partly true and partly not. So let’s clarify it in more detail.
Duplicate content can be understood in two different ways: duplicate content within the same site, and duplicate (plagiarized) content from another website.
As for the first, Google does not penalize this type of duplicate content, think that if your content is the best, Google is interested to show it, since it is what your customers (users) want to find.
However, regarding plagiarized content, if Google identifies that it has been copied from another site, then it is possible to be penalized; as Google insists that content should be unique and original.
MYTH 6: THE HOMEPAGE MUST HAVE A LOT OF CONTENT
I am sure that you have ever seen web pages with so much content in your Home that you have entered wanting to go wherever you came from. And I’m sure you’ve seen others so empty that you even listened to the sound of the wind passing through your screen.
Think that the goal of your Home is to explain to the world as clearly as possible the following:
- Who you are.
- What do you do.
- Where are you.
- Your value proposition.
- And what is the next step that should be given by the user.
Therefore, you should not give importance to the length of content in the Home. You have to worry about getting to the point and giving the user what they truly care about.
If you want to put additional company information it is best to do it on a “about” page; so, whoever comes directly looking for this information will go directly here.
MYTH 7: TO POSITION IS NECESSARY TO HAVE THE KEYWORD IN THE DOMAIN
This has been one of the most discussed debates for years, and is that there are still some SEO specialists who defend the need to have the keyword in the domain to position high in Google.
However, more than once experts have appeared stating that this is not so. For example, John Mueller (Google Analyst) advises you to strive more for quality content focused on the user than searching for a domain with the exact keyword.
He thinks Google is a service company and as such, its main objective is to always offer the best solution to users through their search results.
Therefore, a web has the exact keyword in your domain does not mean that this has to always be the best answer; everything will depend on whether or not the inside of the content is focused on the problem of the user in question.