Do you want to place your website among the first search results? Implement these 5 SEO Improving Tips and get more traffic to your Website. Take note!
If you have just created the website of your company or you have had it for some time but you can not have visitors and sell your products or services, I recommend that you invest a little time in performing a good SEO strategy.
There are many factors that you have to take into account when positioning a Web, but in this post I just want to show you the ones that have worked best for me to this day and for 2017.
If you follow these SEO tips to position a Website in 2017, you will upload a few positions in a short time .
The first of the SEO tips is about Linkbuilding. Google sees the links as recommendations. That is, if a website puts a link pointing to your page, it understands that you are recommending it and, if the Web has a lot of relevance and authority, the linked page will rise a few hit positions, especially if it is very down.
However, these links, also called backlinks, can not be of any type.
There are Do Follow links and No Follow links . The former pass authority from the source page to the destination page while the latter do not.
As you can imagine, the ones that interest us are the Do Follow that come from Websites with a high domain authority . The greater the amount, the greater the upward thrust in the results.
Therefore, I recommend that you start to get quality links or backlinks of Web Pages related to your topic and have a domain authority higher than yours. Your SEO position will thank you.
The second SEO tip for 2017 is to make a good Keyword Research as it is the basis of any SEO strategy.
It’s no good that you have optimized your Web and your content with keywords that have few searches or whose level of competence is very high.
So I recommend that before making any optimization, write down a list of keywords that you want to position and go to a keyword tool like KWFinder and see if you compensate to use them or, if on the other hand, there are other alternatives that can be more interesting for you.
The best option is not to choose keywords with many searches. It is best to aim for keywords mid and long tail that, although they have less number of monthly searches, have a lesser competition with which you can deal.
To know how to do a good Keyword Research with KWFinder, here is a video explaining the whole process step by step and from scratch:
One of the factors that work best today and will continue in 2017 is the introduction of the main keyword in the domain name and the URLs of the rest of your sections.
If you have not started your project and want to position it as fast as possible, I advise that when choosing your domain do it thinking about your main keyword. That is, if for example you have a florist in Madrid, a good domain name would be floristeriamadrid.com.
On the other hand, the rest of the URLs of your Website should be friendly . This means that you must enter keywords that make sense with the content in the slug of the URL, to avoid the use of parameters and rare characters that a person does not understand.
If you use a CMS like WordPress, the default URLs are not friendly so you will have to go to Settings> Permanent links and select the option “Name of the entry”. This way, each time you create a new page or article, the URL will contain the title described. However, I still recommend that you edit and cut it by leaving only the main keywords .
CTR + Bounce Rate
Another of the SEO tips that will triumph in 2017 is to take care of the rebound percentage and try to increase the CTR.
The CTR is the percentage of clicks that your results take with respect to the times that appear in Google SERPS. If users click a lot on your pages, more than the ones you have above, Google will understand that your link is better than those of your competition and will gradually go up.
The rebound percentage is the rate of users who have gone to your website and have gone back to where they have come without interacting with it. This is mainly because your title announces something that you do not show in the content, or because you have some usability and responsiveness problems for some specific devices.
By 2017 Google has already said that the use experience will be one of the key factorsof the Positioning. And the CTR and rebound percentage together, are one of the best indicators of this.
I’ll give you an example.
Imagine that a user searches Google for a keyword and the result comes out the second. The person will usually click on the first one and see if it is what he was looking for. If the page does not find what you are looking for and leaves it, Google will take it as a negative point for that Web.
In addition, if that same person then goes to the second result and stays browsing that Web Page because he did find what he was looking for, besides raising the CTR and lowering the rebound percentage, Google will understand that the second result is better than the first one and will change positions if this behavior is repeated with more people.
SEO Optimization On Page
The SEO On Page and all its factors are one of the essential points that could not be missing from this list of SEO tips to position a Website in 2017.
Remember that after selecting your main keywords, you must use them in the contents that you generate by placing them in the titles, in the subtitles, in the body of your content, in the alt attribute of the images, in the meta description tag, etc.
In addition, in 2017 will be more important the speed of loading of your Web due to the continuous increase of the use of the smartphone to surf the Internet, so take care of this aspect if you do not want to stay behind.